ENGINEERS. CRAFTSMEN. ARTISTS.

 

 

 

 

1
Why We Sold
2
Book Lovers Day
3
How Brands Helped Kill the App
4
How Leveling up Your Offering Can Help or Hinder Your Brand
5
Kimberly Linn Snares Spot on Adweek’s Creative 100
6
How 6 Small Agencies Are Getting Creative with Team Building This Summer
7
Cricket Holds a Great, Big Party to Promote Its ‘Great, Big Network’
8
Inside NBCUniversal’s Content Studio
9
How Agencies Can Beat Those Summertime Doldrums
10
How Do Vulcans Buy a House on Earth? With Rocket Mortgage

Why We Sold

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It’s 6:15pm on a Friday night.

From my desk I’ve got a direct line of sight to half a dozen people huddled around our office bar, the place we gather to eat, brainstorm, and as you might imagine, grab a beer or three. The weekend has unofficially arrived, yet folks are busy drinking cold pints of Blue Point, trading stories and knocking out a few remaining deliverables with laughter and shared cultural context.

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Book Lovers Day

Happy Book Lovers Day! Today, August 9, is the day to celebrate the prose that moves us and wax poetic about the books that have impacted us throughout our lives.

Whether stacked on nightstands, dog-eared and coffee-stained, or collecting dust on the bookshelf, books have the power to inspire, transport, and change us.

What book is on your nightstand right now? We asked that of five agency leaders from Project. Here’s what they had to say.

 

Julie Quick, Shopper Marketing Strategist at Shoptology

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Photo via Goodreads

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How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose

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In March 2013, the Harvard Business Review published an article all but declaring the death of mobile ads, advising marketers to direct their budgets instead toward the thriving world of apps.

“The best way for marketers to communicate through mobile will be with apps,” the article read. Among the data it cited as evidence: consumers typically download about 40 apps to their phone, and spend about 82% of their mobile time with apps, compared to just 18% with web browsers.

Clearly, apps will emerge as “the best way to win the hearts and minds of mobile consumers,” the article continued.

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How Leveling up Your Offering Can Help or Hinder Your Brand

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Uber Select. Soothe. Onefinestay. Now, even the pink mustache is getting fancy.

When Lyft announced it was launching its Premier service earlier this month, allowing its users to get picked up by a high-end luxury vehicle, it caught literally no one by surprise. With 70% of consumers demanding a more personalized shopping experience, brands are responding by providing “menus” of options. But only 26% of consumers feel it’s working, according to the Luxury Institute.

Back in the day, there was the haves and the have-nots. Rodeo or JC Penney. Chanel or Osh Kosh. Brands and businesses were all-in on a specific target and made sure those chosen ones felt special, taken care of, often making outsiders know they were exactly that.

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Kimberly Linn Snares Spot on Adweek’s Creative 100

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Kimberly Linn is a creative director at Pitch in Los Angeles. For Linn, it’s all about the visuals. “As an art director by trade, the creative process for me, nine out of 10 times, begins with a single key image that will help tell a story,” she says. The former Dentsu and FCB creative has been telling stories at Pitch since 2013, and is particularly fond of her work for Netflix’s Orange Is the New Black and Pepsi’s 1893 soda.

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How 6 Small Agencies Are Getting Creative with Team Building This Summer

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Ah, summer. It’s the season of office shorts, lax Fridays and … trust falls. The agency retreat is an opportunity for teams to regroup and strengthen bonds before clients come calling. And they’re not just for the big guys: The smaller agencies are disrupting summer, too. From hackathons to group runs, agencies of all sizes are getting increasingly innovative with ideas intended to break the ice and keep employees engaged and driven.

Here’s how agencies are team building this summer:

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Cricket Holds a Great, Big Party to Promote Its ‘Great, Big Network’

ARGONAUT’s Playful Animated Spot Promotes Network’s Low Price and Broad Coverage

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It’s a big, bright colorful party in Cricket Wireless’ new animated spot promoting its broad, wallet-friendly and hassle-free coverage, created out of ARGONAUT. The film stars the brand’s cast of whimsical characters having all sorts of fun — even if they’re bedridden at a hospital or under attack by a dinosaur — because Cricket’s “Great, Big Network” has got them covered.

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Inside NBCUniversal’s Content Studio

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Digital publishers might be leading the charge in convincing advertisers to partner on branded content, but the major media companies are right on their coattails — and arguing that they can do it better.

The media giant, which oversees a suite of TV networks, movie studios and publishers, added a new line to its portfolio in March. NBCU opened an in-house studio, called The NBCU Content Studio, dedicated to creating and distributing sponsored content for advertisers. The pitch to advertisers is that the company has decades of experience making great content. And it has scale.

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How Agencies Can Beat Those Summertime Doldrums

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Boredom sucks. Avoiding boredom is the main reason we all got into this business, right? But try as we do to shoot our campaigns in fabulous locations with people cooler than us, occasionally boredom creeps in.

And today, in our always on, constantly cramming new content into our brains existence, I’d argue it’s getting harder not to be bored. Admittedly, it’s increasingly difficult to feel like we’re seeing anything new.

Why are we discussing something as boring as boredom? Well, July happens to be Anti-Boredom Month (I bet a bored person came up with that). So if you’re bored, here are some proven strategies to un-bore yourself and your team – whether the boredom beast comes in the form of a bad brief, dull office spaces or the jealousy we feel scrolling through our Facebook feeds watching our friends frolicking on the beach.

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How Do Vulcans Buy a House on Earth? With Rocket Mortgage

Quicken Loans Teams Up with Paramount Pictures for Star-Trek Themed Ads

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In new TV spots from Quicken Loans that launched this week, “Star Trek” Vulcan characters use the company’s Rocket Mortgage app to apply for a mortgage and buy a house on Earth.

The “Star Trek”-themed campaign was created by Pitch, Los Angeles, and is the result of a partnership between Quicken Loans and Paramount Pictures. The ads promote the upcoming “Star Trek Beyond” movie that opens in theaters July 22.

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